Why Facebook Wants To Buy Snapchat

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5a02188284 ETF and Mutual Fund data provided by Morningstar, Inc. Subscribe & Save Subscribe today and save 72% off the cover price. That would immediately make this 6-year-old, profitless social media darling more valuable than established blue chip names such as American Airlines and Viacom. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy (Your California Privacy Rights). Money may receive compensation for some links to products and services on this website. The Good News. Further fueling excitement surrounding this photo sharing and instant messaging company — Snap actually refers to itself as a camera company — is the fact that the initial public offering market has been relatively barren over the last few years. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. If the company fails to grow rapidly, theyll have no one to blame but themselves. SUBSCRIBE NOW Sign Up for Our Newsletters Sign up now to receive FORTUNE's best content, special offers, and much more. Try searching, or check out these top stories. What if they figure out how to find millennials, and their parents, outside of the U.S. All Rights Reserved. Market data provided by Interactive Data. By contrast, Snap shares are at a rich 61.7. Theres no public view count, follower count, likes count, or any other social dick-measuring contest. SUBSCRIBE NOW Sign Up for Our Newsletters Sign up to receive the latest updates and smartest advice from the editors of MONEY SUBSCRIBE . Which one reaches its goal first remains to be seenand there are tens of billions of dollars in value resting on the outcome. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy (Your California Privacy Rights). In an interview with the Wall Street Journal, Instagram CEO Kevin Systrom put his finger on one of the things that has made Snapchats features so appealing to younger users. Snapchat you used far more per day; once you shared a single Instagram photo, that was it, you didn't want to overdo. Last quarter the social media platform missed revenue expectations by more than $20 million, despite seeing an increase in users and time spent on the platform. From 1970 to 2012, the typical IPO slightly outperformed similar-sized stocks in the market in the first six months of trading. Quotes delayed at least 15 minutes. Downloads Free Email AOL App Discover AOL MyBenefits ID Protection Travel Tips Games Favorites Maps PC Checkup Enter City/ZIP City or Zip Change weather location News U.S. Terms and Conditions Privacy Statement Market Data by Morningstar AdChoices . Here's Why Facebook Is So Desperate to Buy, Copy or Kill Snapchat Subscribe Search Home Subscribe Search Close 40 Under 40 100 Best Companies to Work For Fortune 500 Global 500 50 Most Powerful Women in Business World's 50 Greatest Leaders World's Most Admired Companies All Rankings Automotive Careers Design Energy & Environment Executive Travel Finance Commentary Health International Leadership Luxury Markets Most Powerful Women Retail Sports Technology The Ledger Venture Photography Podcasts Newsletters Magazine Fortune Knowledge Group Fortune Data Store Fortune Conferences TIME Health Digital Health Discovering Luxury Innovation By Design Looking Forward MPW Mentorship The 21st Century Corporation Mastering the Market Subscribe Give a Gift Customer Service Stay Connected . All rights reserved. The creator of the popular Snapchat app is set to debut on the New York Stock Exchange on Thursday, at a reported valuation of $25 billion. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. Terms & Conditions. — Daniel Roberts (readDanwrite) August 2, 2016 Posts on Snapchat, by contrast, dont have any public likes or favorites or comments, or follower counts. Snap is going public under vastly different circumstances than Facebook. But it turned out to be far more powerful than just that, which in turn has helped the company raise multiple rounds of funding, to the point where its theoretical market value is now $19 billion. Home Everyday Money Retirement Family Finance Careers Real Estate Travel Money 101 Best Places To Live Best Colleges Best in Travel Best Banks Best Cell Phone Plans Best Credit Cards MONEY 50: The Best Mutual Funds Mastering the Journey Smart Choices Looking Forward Road To Wealth Ultimate Retirement Guide TIME LIFE Motto The Daily Cut Newsletters Feedback RSS Advertising Reprints and Permissions Help Customer Service Site Map Subscribe Give a Gift Privacy Policy Ad Choices Terms of Use Your California Privacy Rights Careers 2017 Time Inc